Christine Yu

Secretary-General of the Chinese Restaurant Association, Secretary-General of the US-China Restaurant Association, and President of the Michigan Chapter (concurrently); CEO, NB Marketing LLC; Chairman of Sichuan Cuisine; recipient of the “Global Outstanding Contribution Award for Promoting Chinese Food Culture” from the World Federation of Chinese Restaurant Associations.

2018 – Present Served as the Secretary General of the First US-China Restaurant Association and President of the Michigan Chapter

2017 – Present Chairman of Shujinyuan Group, USA

2009 – 2015 Evergreen Properties LLC(6274 28th Street SE, Grand Rapids, MI)

Sr. Marketing Consultant, successfully introduced PF Chang’s China Bistro to the local market and participated in real estate development projects such as Knapp’s Village

2007-2009 General Manager, Lake Mountain Chinese Restaurant (207 Touring Dr., Auburn, IN)

Executive Agent 2004, 2005; MDRT 2006; Golden Dragon / Eagle recipient 2004, 2005, 2006, 2007

2002 – 2007 New York Life Insurance Company, Broker.

2000-2002 Western Michigan University, College of Business, Marketing

Studied Marketing, Cum Laude. Western Michigan University

1998 – 2000 Lake Michigan Collage,Studied Business Managment

Immigrated to the U.S. in 1997.

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